Revolutionizing interior design procurement.
Selecttio serves a niche yet crucial market within the design
industry. Their clients are interior designers and architects who
require a vast array of furnishings, materials, and accessories
for their projects. Prior to Selecttio, sourcing these items often
involved numerous vendors, lengthy procurement processes, and
budget constraints.
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MY ROLE
Branding
Research
User Interviews
UI/UX Design
COMPANY
selecttio
A fragmented marketplace
with limited product discovery.
Design professionals were required to source a multitude of
items from various suppliers, leading to a fragmented and
time-consuming procurement process. This often involved
extensive research, numerous transactions, and logistical
complexities. The inefficiency of this fragmented approach not
only consumed valuable time but also posed logistical challenges
in coordinating deliveries and managing multiple vendor
relationships.
Maintaining a delicate balance between budget constraints and
the pursuit of a desired level of quality and aesthetic appeal
was a persistent struggle for many designers. While aiming to
create inspiring and visually captivating spaces, they often
found themselves challenged by tight budgetary restrictions.
An integrated marketplace,
with expertly curated selection.
A new way interior designers and architects source their project
essentials. With a visionary approach, Selecttio introduced a
comprehensive one-stop marketplace, empowering design
professionals to streamline their procurement process.
This all-encompassing platform offers an extensive array of
products, ranging from exquisite furniture and elegant lighting
solutions to top-quality materials and captivating decor
elements.
Shaping a consistent design identity.
The style guide serves as the compass that guides Selecttio’s
visual identity. It encapsulates the essence of theirs design
philosophy, ensuring a consistent and harmonious brand presence
across all touchpoints.
This style guide is more than a set of rules; it's a testament
to the unwavering dedication to design excellence. It's a
reflection of the passion for aesthetics, the commitment to
quality, and the promise to elevate design standards for the
valued clients and partners while allowing for evolution to stay
at the forefront of design trends.
Navigating the world of interior design with simplicity and ease
of use.
The website's layout is carefully structured to guide the user
seamlessly through their interior design journey. Whether they’re
browsing the extensive product catalog, exploring design
inspiration, or finalizing a purchase, the streamlined navigation
ensures that every click is purposeful and every step is clear.
Finding the perfect items for the project is as simple as it
should be.
FINAL THOUGHTS
Selecttio has successfully disrupted the interior design
procurement landscape by providing a unified, cost-effective,
and creatively inspiring platform for design professionals.
Through curated selections, transparent pricing, and an
intuitive user experience, the platform continues to empower
architects and interior designers to bring their visions to life
in both commercial and residential projects.
Time Efficiency
57%
reduction in procurement time, allowing the users to focus
more on creativity and project management.
Increased Cost Savings
29%
in cost savings on project budgets, without compromising on
the quality of materials and furnishings.
User Engagement
38%
increase in user engagement, fostering more immersive and
productive design experiences.
Customer satisfaction
88%
customer satisfaction rate among users, highlighting the
platform's effectiveness in meeting the needs of interior
design professionals and architects.