Streamline music, management and collaboration.
The platform allows record label managers and artists to send
music, manage labels, sign artists, check new releases, reply to
artists, and more, all in a single location, making the process
more efficient and effective.
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MY ROLE
Branding
Product Design
Product Marketing
Low Code Development
User Interviews
COMPANY
hello-demo
An old cassette for a new musical logo design.
When delving into the branding process, it became evident that
the logo needed to exude a sense of modernity and cleanliness,
instilling a feeling of trust and professionalism. The main
shape of the logo draws inspiration from the nostalgic charm of
an old cassette tape and a reel tape recorder, evoking a
delightful sense of musical heritage and timelessness.
This vintage element adds a unique twist, seamlessly
incorporating an organic touch reminiscent of the captivating
essence of musical notes and rhythms, while also establishing a
strong human connection to the shapes. The fusion of sleek,
contemporary aesthetics with the organic appeal of the cassette
tape shape results in a captivating logo that perfectly embodies
the essence of the company's vision and identity.
A system to help artists get noticed by record labels.
As an aspiring artist, it can be incredibly frustrating to pour
your heart and soul into your music, only to have it go unnoticed
by record labels and industry professionals. The competitive
nature of the music industry can make it seem nearly impossible to
get noticed, leaving many talented artists feeling discouraged and
overlooked.
Allows easy tracking of new song releases.
Struggling to keep track of new song releases can be a source of
frustration for many record label managers. It can be difficult to
know what has been released, what still needs work, and what has
yet to be scheduled. Multiply this by tens of accounts and it’s
quite the mess.
A collection of tracks/songs that labels can search through to
find potential new artists.
Many record labels struggle to find new talent and often miss out
on potential stars. This is because they do not have an efficient
way to search through the massive amounts of music available in
their inbox. It can be a tedious and overwhelming task to sort
through thousands of songs to find the right fit for their label.
This challenge can cause talented artists to go unnoticed and
never get the opportunity they deserve.
FINAL THOUGHTS
The mission was to create a seamless and centralized hub that
streamlines music-related processes, and I am proud to report
that Hello Demo has exceeded expectations. (based on the
founders feedback at the end of the project.)
Also, a prize of 100,000 EUR at the start-ups incubator
competition in Valencia in 2018 was won.
Centralized Data
30%
less time spent searching
for artists, tracks and new
submissions leading to
enhanced label efficiency.
Accelerated Music Submission
70%
decrease in review time for
submitted tracks, expediting
the discovery of potential
talent.
Enhanced Communication
70%
decrease in review time for
submitted tracks, expediting
the discovery of potential
talent.
Improved release Visibility
55%
increase in new release
visibility among labels and
other artists, fostering new
collaboration and potential
cross-promotion
opportunities.